PLOTTWIST

Drama pays.

Description: Reality TV Betting App

Role: Everything

Year: 2025

Solid pink background with a logo of a Plot Twist

The Shameful Origin Story

I didn’t start with a “problem” in the traditional sense, just a gap I couldn’t ignore. I wanted something that didn’t quite exist yet: a betting app built for reality TV. PlotTwist became a space to explore what edgy, provocative design could look like when it’s done with intention and actual authenticity.

GETTING TENSE

I designed for friction, balancing irony with sincerity, provocation with polish.
Yes, it’s camp. Yes, it’s exaggerated. That’s intentional.
Betting, at its core, is genius. A game built on intuition, prediction, and community.
The space has long been coded as masculine, analytical, and exclusionary.
PlotTwist flips that. It takes something powerful and public, like sports, and opens it up to the kinds of interests usually pushed underground in queer spaces or dismissed as “niche.”
This brand isn’t just about placing bets. It’s about placing value on what (and who) we’ve ignored.

TV PROMO

All Drama, No Mess

PlotTwist feels like something that could live in the real world—but not quietly. Together, the system becomes a visual language that doesn’t just look good, it performs. It holds space for attitude, humor, and clarity, all at once.

Black and white logo with large text reading "PLOT TWIST" with a diagonal line separating the words.
Black and white sign with the letters 'PL' inside a rectangular border.
A horizontal logo reading PLOTTWIST
Pink condom packets with white text reading "Bet on the drama, not his pull out game..." scattered haphazardly.
A pink toy gun with the words 'GIRLBOSS GATEKEEPER BANKROLL' written on it, featuring a white magazine with pink text that says 'PLOT TWIST.'
Pink vape pens crossing each other with bold white text 'MY BABY' and a logo at the bottom reading 'PLOT TWIST'.
Two vape pens, one with the word 'FERAL' repeated in pink on a white background and the other plain white, positioned with shadows underneath on a black background.
Two pink disposable inhalers with black mouths, one crossing over the other, labeled 'ORAL FIXATION' and 'PLOT TWIST' in white text, casting a shadow underneath.

Last weeks episode

The process lived in that space between intuition and overthinking. I tried things that were too loud, too soft, too safe, then dialed them back up with purpose.

Every decision, from color to copy, was made with one goal: make it bold, but make it make sense.

Various styles and colors of the word "Messy" and "Messy" with a red lipstick graphic, along with two color blocks labeled "Plot Twist" in pink and black, on a white background.
Abstract black, white, and pink puzzle pieces with the text 'PLIST' and 'PL' in various styles and orientations.
A collection of doodles including hearts, stars, a gun, a cat, a woman with glasses, a bottle, a martini glass, a fish tank, a cube, and random letters and shapes.

Things i’ll take with me

This project reminded me that design is more than a vehicle for aesthetics; it’s a tool for translation. PlotTwist plays with sharp ideas, but design is what made them land. The typography, the tone, the structure, they turned something loud, unhinged, and niche into something you want to engage with. It taught me that when you’re saying something big, design helps you shape it into a pill people can actually swallow.